Hello Friends, today I am going to tell you 7 tips to increase e-commerce conversion rate. First of all, you need to understand one thing that the conversion rate is most important for your website because it shows your website’s popularity.
if your site is not impressive then customers will not convert on your site and they don’t trust and they will go another e-commerce website. Your site puts a bad impression if you don’t design that in a manner.
1. Attractive Product Pages
Your product page should be in great detail so the customer knows exactly what they are getting. Remember one thing that your product page should be attractive and impressive and you need to use high-quality images and video on your product pages so that customers take interest on your site and you could get the conversion rate.
2. Your E-commerce Store Should be Safe.
Finding ways to enhance your on-site trust and credibility should be the basis for many of your CRO activities.
Use SSL for making your e-commerce website secured and trusted,
Every customer wants a secure site that has industry-standard security measures in place.
This ensures that their credit card information will be protected.
Show images of credit cards, debit cards, PayPal and other payment options as a visual signal that you use customer-trust payment options.
3. Make your checkout easy to understand.
You should be sure everything on your checkout form is completely understood,
In fact, if you can, I would have the fields limit only what can be typed into certain fields to make it easier for users.
4. Must use the live chat software
It is completely sure that if you use live chat software so this can increase conversions, but I would suggest that if you choose to use live chat software you need to all-time available during business hours to immediately respond to customers that request a chat.
5. Your content should be valuable for E-commerce Conversion Rate
The more value and information you can provide your customers, the more likely they are to buy from you (as opposed to a competitor that does not offer as much).
6. Provide customers, free shipping.
Online shoppers don’t want to pay extra amounts which additionally adds for shipping.
If your store does not offer free shipping, the buyer is going to look elsewhere, on other websites.
7. Provide complete product detail in descriptions.
You should be completely sure that you describe the product in great detail so the visitor knows exactly what they are getting.
Remember, they can’t touch the product and they are not in a store where they can ask questions.
… As we have written above in this article, there is any number of reasons for a customer to bounce from your page without making a purchase. How to get these individuals back on track toward converting could be an article in and of itself.
You can read it as well
As we all know nowadays everyone on social media. we can get much more traffic from there. We can run an ad on social media for our e-commerce website. We can use Facebook, Instagram, Youtube, Whatsapp, Tiktok, etc…