What is the first thing that comes to your mind when you hear the word digital?
It must be some coding appearing on computer screen\ a mobile device in your hand \ social media posts . In short it means everything on the online platform . 21% of Americans age 12 or older say they have listened to a podcast in the past month (Pew Research Center, 2016).
Yes, digitalisation means everything available digitally be it production , finance or marketing . If all the services are available online then why a common man would go for hiring a team of 5 persons for each department.
Compare a big company with no website and social media pages. And a small company from same industry that is active content creator on social media . We can see that in no time the small company will be in the corner of every house.
93% of shoppers’ buying decisions are influenced by social media- because 90% trust peer recommendations. But only 14% trust advertisements (#Socialnomics 2014).
57% of consumers say they’d be somewhat or very influenced to think more highly of a business after seeing positive comments or praise online, and 16% say they only share positive reviews on social media .
What is the reason?
It is crystal clear that nowadays, almost everybody has mobile phones in their hand and that too for 24-7. And other than that they might be busy on their PCs . As the concept of marketing says that innovation and up -gradation is very vital. Also , we all are very clear in our heads that future generation will be 20-30% more digitally addicted.